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Google Analytics - Advanced Mode
Google Analytics - Advanced Mode

Google Analytics - Advanced Mode Getting metrics from Google Analytics

Matt Preuss avatar
Written by Matt Preuss
Updated over 2 months ago

If you are looking to simply connected Google Analytics, check out this article.
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With our Advanced mode in Google Analytics you can pull any metric from your Google Analytics account.

When you are creating or editing your Google Analytics integration simply toggle "Advanced Mode" on.

You'll also be able to customize how frequently you'd like the data pulled in and give it a new Name.
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We will support the following metrics from Google Analytics:
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​USER

  • ga:users

  • ga:newUsers

  • ga:percentNewSessions

  • ga:sessionsPerUser

SESSION

  • ga:sessions

  • ga:bounces

  • ga:bounceRate

  • ga:sessionDuration

  • ga:avgSessionDuration

  • ga:uniqueDimensionCombinations

  • ga:hits

TRAFFIC SOURCES

  • ga:organicSearches

ADWORDS

  • ga:impressions

  • ga:adClicks

  • ga:adCost

  • ga:CPM

  • ga:CPC

  • ga:CTR

  • ga:costPerTransaction

  • ga:costPerGoalConversion

  • ga:costPerConversion

  • ga:RPC

  • ga:ROAS

GOAL CONVERSIONS

  • ga:goalXXStarts

  • ga:goalStartsAll

  • ga:goalXXCompletions

  • ga:goalCompletionsAll

  • ga:goalXXValue

  • ga:goalValueAll

  • ga:goalValuePerSession

  • ga:goalXXConversionRate

  • ga:goalConversionRateAll

  • ga:goalXXAbandons

  • ga:goalAbandonsAll

  • ga:goalXXAbandonRate

  • ga:goalAbandonRateAll

PAGE TRACKING

  • ga:pageValue

  • ga:entrances

  • ga:entranceRate

  • ga:pageviews

  • ga:pageviewsPerSession

  • ga:uniquePageviews

  • ga:timeOnPage

  • ga:avgTimeOnPage

  • ga:exits

  • ga:exitRate

INTERNAL SEARCH

  • ga:searchResultViews

  • ga:searchUniques

  • ga:avgSearchResultViews

  • ga:searchSessions

  • ga:percentSessionsWithSearch

  • ga:searchDepth

  • ga:avgSearchDepth

  • ga:searchRefinements

  • ga:percentSearchRefinements

  • ga:searchDuration

  • ga:avgSearchDuration

  • ga:searchExits

  • ga:searchExitRate

  • ga:searchGoalXXConversionRate

  • ga:searchGoalConversionRateAll

  • ga:goalValueAllPerSearch

SITE SPEED

  • ga:pageLoadTime

  • ga:pageLoadSample

  • ga:avgPageLoadTime

  • ga:domainLookupTime

  • ga:avgDomainLookupTime

  • ga:pageDownloadTime

  • ga:avgPageDownloadTime

  • ga:redirectionTime

  • ga:avgRedirectionTime

  • ga:serverConnectionTime

  • ga:avgServerConnectionTime

  • ga:serverResponseTime

  • ga:avgServerResponseTime

  • ga:speedMetricsSample

  • ga:domInteractiveTime

  • ga:avgDomInteractiveTime

  • ga:domContentLoadedTime

  • ga:avgDomContentLoadedTime

  • ga:domLatencyMetricsSample

APP TRACKING

  • ga:screenviews

  • ga:uniqueScreenviews

  • ga:screenviewsPerSession

  • ga:timeOnScreen

  • ga:avgScreenviewDuration

EVENT TRACKING

  • ga:totalEvents

  • ga:uniqueEvents

  • ga:eventValue

  • ga:avgEventValue

  • ga:sessionsWithEvent

  • ga:eventsPerSessionWithEvent

ECOMMERCE

  • ga:transactions

  • ga:transactionsPerSession

  • ga:transactionRevenue

  • ga:revenuePerTransaction

  • ga:transactionRevenuePerSession

  • ga:transactionShipping

  • ga:transactionTax

  • ga:totalValue

  • ga:itemQuantity

  • ga:uniquePurchases

  • ga:revenuePerItem

  • ga:itemRevenue

  • ga:itemsPerPurchase

  • ga:localTransactionRevenue

  • ga:localTransactionShipping

  • ga:localTransactionTax

  • ga:localItemRevenue

  • ga:buyToDetailRate

  • ga:cartToDetailRate

  • ga:internalPromotionCTR

  • ga:internalPromotionClicks

  • ga:internalPromotionViews

  • ga:localProductRefundAmount

  • ga:localRefundAmount

  • ga:productAddsToCart

  • ga:productCheckouts

  • ga:productDetailViews

  • ga:productListCTR

  • ga:productListClicks

  • ga:productListViews

  • ga:productRefundAmount

  • ga:productRefunds

  • ga:productRemovesFromCart

  • ga:productRevenuePerPurchase

  • ga:quantityAddedToCart

  • ga:quantityCheckedOut

  • ga:quantityRefunded

  • ga:quantityRemovedFromCart

  • ga:refundAmount

  • ga:revenuePerUser

  • ga:totalRefunds

  • ga:transactionsPerUser

SOCIAL INTERACTIONS

  • ga:socialInteractions

  • ga:uniqueSocialInteractions

  • ga:socialInteractionsPerSession

USER TIMINGS

  • ga:userTimingValue

  • ga:userTimingSample

  • ga:avgUserTimingValue

EXCEPTIONS

  • ga:exceptions

  • ga:exceptionsPerScreenview

  • ga:fatalExceptions

  • ga:fatalExceptionsPerScreenview

DOUBLECLICK CAMPAIGN MANAGER

  • ga:dcmFloodlightQuantity

  • ga:dcmFloodlightRevenue

  • ga:dcmCPC

  • ga:dcmCTR

  • ga:dcmClicks

  • ga:dcmCost

  • ga:dcmImpressions

  • ga:dcmROAS

  • ga:dcmRPC

ADSENSE

  • ga:adsenseRevenue

  • ga:adsenseAdUnitsViewed

  • ga:adsenseAdsViewed

  • ga:adsenseAdsClicks

  • ga:adsensePageImpressions

  • ga:adsenseCTR

  • ga:adsenseECPM

  • ga:adsenseExits

  • ga:adsenseViewableImpressionPercent

  • ga:adsenseCoverage

AD EXCHANGE

  • ga:adxImpressions

  • ga:adxCoverage

  • ga:adxMonetizedPageviews

  • ga:adxImpressionsPerSession

  • ga:adxViewableImpressionsPercent

  • ga:adxClicks

  • ga:adxCTR

  • ga:adxRevenue

  • ga:adxRevenuePer1000Sessions

  • ga:adxECPM

DOUBLECLICK FOR PUBLISHERS

  • ga:dfpImpressions

  • ga:dfpCoverage

  • ga:dfpMonetizedPageviews

  • ga:dfpImpressionsPerSession

  • ga:dfpViewableImpressionsPercent

  • ga:dfpClicks

  • ga:dfpCTR

  • ga:dfpRevenue

  • ga:dfpRevenuePer1000Sessions

  • ga:dfpECPM

DOUBLECLICK FOR PUBLISHERS BACKFILL

  • ga:backfillImpressions

  • ga:backfillCoverage

  • ga:backfillMonetizedPageviews

  • ga:backfillImpressionsPerSession

  • ga:backfillViewableImpressionsPercent

  • ga:backfillClicks

  • ga:backfillCTR

  • ga:backfillRevenue

  • ga:backfillRevenuePer1000Sessions

  • ga:backfillECPM

DOUBLECLICK BID MANAGER

  • ga:dbmCPA

  • ga:dbmCPC

  • ga:dbmCPM

  • ga:dbmCTR

  • ga:dbmClicks

  • ga:dbmConversions

  • ga:dbmCost

  • ga:dbmImpressions

  • ga:dbmROAS

DOUBLECLICK SEARCH

  • ga:dsCPC

  • ga:dsCTR

  • ga:dsClicks

  • ga:dsCost

  • ga:dsImpressions

  • ga:dsProfit

  • ga:dsReturnOnAdSpend

  • ga:dsRevenuePerClick

You can also reference the Google Analytics explorer here: https://developers.google.com/analytics/devguides/reporting/core/dimsmets#mode=api

(*note: we will be also working on supporting Dimensions in the future)

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